Services

Expertise Across the E-commerce Operation.

From strategic direction to execution support, SMAGE helps businesses connect their commercial goals with the systems, decisions, and routines required to pursue them.

Every engagement is scoped to your business. The services below describe typical areas of support; the final scope, deliverables, and format are agreed together.

Group 01 · 4 services

Strategy & Growth

Direction for the business as a whole: where it stands, where the most relevant opportunities are, and which priorities deserve resources first.

E-commerce Business Diagnostics

The business challengePerformance is below expectations, but it is unclear which constraints matter most or where to start.

Discuss a business diagnostic

Scope of support

Review business performance, channel mix, commercial processes, and operational constraints. Identify priorities and create an actionable roadmap.

Example deliverables

Current-state assessment across channels and operations
Prioritized list of opportunities and bottlenecks
Actionable roadmap with owners and sequencing

Growth Strategy and Commercial Planning

The business challengeGrowth targets exist, but channel priorities, product focus, and the commercial calendar are not aligned behind them.

Discuss commercial planning

Scope of support

Define objectives, channel priorities, product opportunities, promotional calendars, and performance targets.

Example deliverables

Commercial objectives and channel priorities
Product opportunity map
Annual promotional calendar
Performance targets by channel

Channel Expansion

The business challengeA new marketplace or direct-to-consumer channel looks attractive, but readiness and operating requirements are uncertain.

Discuss channel expansion

Scope of support

Assess readiness for new marketplaces and direct-to-consumer channels. Plan assortment, positioning, operating requirements, and launch priorities.

Example deliverables

Channel readiness assessment
Assortment and positioning recommendations
Operating requirements checklist
Launch priorities and sequencing

Executive Advisory and Mentoring

The business challengeOwners and e-commerce leaders face growth, prioritization, and organizational decisions without an experienced sounding board.

Discuss executive advisory

Scope of support

Provide structured guidance for business owners and e-commerce leaders navigating growth, prioritization, and organizational decisions.

Example deliverables

Recurring advisory sessions with a defined agenda
Decision reviews on priority topics
Follow-up on agreed actions

Group 02 · 5 services

Marketing & Conversion

Demand generation and conversion evaluated in the context of margins, stock, and the full customer journey—not in isolation.

Paid Media and Retail Advertising

The business challengeAdvertising spend keeps rising, yet it is hard to see how it contributes to profitable sales.

Discuss paid media

Scope of support

Audit campaign structure, review budget allocation, prioritize products, and evaluate performance in the context of margins and stock availability.

Example deliverables

Campaign structure audit
Budget allocation recommendations
Product prioritization for advertising
Margin-aware performance review framework

Product Content and E-commerce SEO

The business challengeProducts are hard to find or poorly described, limiting both search visibility and purchase confidence.

Discuss product content

Scope of support

Improve product titles, descriptions, attributes, category organization, and search relevance.

Example deliverables

Product content standards
Title, description, and attribute guidelines
Category structure recommendations
Prioritized content improvement list

Conversion Rate Optimization

The business challengeTraffic reaches the store or listing, but too few visitors complete a purchase.

Discuss conversion optimization

Scope of support

Review product pages, navigation, offers, purchase friction, and customer journeys. Develop prioritized improvement recommendations.

Example deliverables

Customer journey and friction review
Product page and offer recommendations
Prioritized improvement backlog

Seasonal Campaign Planning

The business challengePeak events such as Black Friday arrive before product selection, stock, and creative are fully coordinated.

Discuss seasonal planning

Scope of support

Coordinate promotional strategy, product selection, creative briefs, inventory readiness, and campaign monitoring for events such as Black Friday.

Example deliverables

Campaign plan and timeline
Product selection and offer strategy
Creative briefs
Inventory readiness checklist
Campaign monitoring routine

Customer Retention Strategy

The business challengeMost effort goes into acquiring new customers, while repeat purchases receive little structured attention.

Discuss customer retention

Scope of support

Identify opportunities to improve repeat purchases through lifecycle communication, customer segmentation, and post-purchase experience.

Example deliverables

Customer segmentation recommendations
Lifecycle communication plan
Post-purchase experience review

Group 03 · 5 services

Marketplaces & Operations

The operational side of performance: catalogs, pricing, stock, fulfillment, and the indicators marketplaces use to judge sellers.

Marketplace Performance

The business challengeVisibility, sales, or account standing on a marketplace are below potential, and the causes are spread across several areas.

Discuss marketplace performance

Scope of support

Support performance reviews and improvement planning for Amazon, Mercado Livre, Walmart Marketplace, and other relevant channels.

SMAGE is an independent consultancy and does not represent or hold official partnerships with these marketplaces.

Example deliverables

Marketplace performance review
Constraint and opportunity analysis
Improvement plan by product and channel
Recurring review routine

Catalog and Offer Management

The business challengeInconsistent product data, variations, or categorization weaken listings and make the catalog hard to manage.

Discuss catalog management

Scope of support

Review product data quality, variations, category placement, offer competitiveness, and catalog consistency.

Example deliverables

Catalog quality assessment
Variation and category recommendations
Offer competitiveness review
Catalog maintenance standards

Pricing and Profitability

The business challengePrices and promotions are set without a clear view of fees, promotional costs, and contribution margin by product and channel.

Discuss pricing and profitability

Scope of support

Evaluate marketplace fees, promotional economics, contribution margins, and pricing decisions.

Example deliverables

Contribution margin analysis by product and channel
Fee and promotional economics review
Pricing decision guidelines

Inventory and Fulfillment Strategy

The business challengeStockouts on key products and capital tied up in slow-moving inventory are disrupting sales and cash flow.

Discuss inventory and fulfillment

Scope of support

Support replenishment planning, stock availability analysis, slow-moving inventory management, and fulfillment model assessment.

Example deliverables

Stock availability analysis
Replenishment planning approach
Slow-moving inventory action plan
Fulfillment model assessment

Account Health and Customer Experience

The business challengeLate deliveries, cancellations, and returns are affecting account standing and customer satisfaction.

Discuss account health

Scope of support

Develop monitoring routines and action plans for delivery performance, cancellations, returns, and other operational indicators.

Example deliverables

Operational indicator monitoring routine
Root-cause review of recurring issues
Corrective action plan

Group 04 · 4 services

Leadership & Performance Management

The management system behind results: the indicators, targets, responsibilities, and review cadence that keep execution on track.

Analytics and Dashboards

The business challengeThere is plenty of data and reporting, but little of it helps the team make decisions.

Discuss analytics and dashboards

Scope of support

Define useful KPIs and reporting structures covering revenue, margins, products, channels, and execution progress.

Example deliverables

KPI definitions and hierarchy
Reporting structure by audience
Dashboard requirements

Targets and Forecasting

The business challengeTargets are set once a year and rarely revisited, so deviations from plan are noticed too late.

Discuss targets and forecasting

Scope of support

Establish commercial targets, track performance against plan, and review forecasts.

Example deliverables

Commercial targets by channel and period
Plan-versus-actual tracking model
Forecast review routine

Team Structure and Accountability

The business challengeThe team is busy, but responsibilities overlap, decisions stall, and agreed actions are not consistently completed.

Discuss team accountability

Scope of support

Clarify responsibilities, decision ownership, management routines, and action tracking.

Example deliverables

Responsibility and decision-ownership map
Management routine design
Action tracking system

Performance Governance

The business challengeMeetings happen, but there is no consistent rhythm connecting weekly execution to monthly results and quarterly direction.

Discuss performance governance

Scope of support

Implement weekly execution reviews, monthly performance assessments, and quarterly strategic planning.

Example deliverables

Weekly execution review format
Monthly performance assessment
Quarterly strategic planning agenda

Engagement models

Three Ways to Work With SMAGE.

Start with a focused assessment, continue with recurring guidance, or bring in support for implementing agreed priorities. Engagements can combine models as needs evolve.

Model 01 · Assess

Strategic Diagnostic

A focused assessment of your current operation, with prioritized recommendations and a practical action roadmap.

Model 02 · Advise

Ongoing Advisory

Recurring strategic guidance, performance reviews, and decision support for business owners and leadership teams.

Model 03 · Implement

Management and Execution Support

Support for implementing agreed priorities and strengthening the routines behind day-to-day performance.

Not sure which model fits? Describe your situation and we will suggest a relevant scope.

Find the Right Scope for Your Business