SMAGE

E-commerce Consulting & Performance

Build a Stronger E-commerce Business.

Connect strategy, marketing, marketplaces, and operations with a clear plan for growth. SMAGE helps you identify what is holding performance back—and what to do next.

Speak With Our Team Explore Our Services

E-commerce StrategyOperational DisciplineSustainable Growth

The performance loop Illustrative data
Strategy, Execution, Measurement, Improvement A continuous cycle: strategy leads to execution, execution is measured, measurement informs improvement, and improvement feeds the next strategy. In the centre, an illustrative weekly chart compares actual performance with plan. Strategy Execution Measurement Improvement WEEKLY KPI REVIEW · ACTUAL VS PLAN Actual Plan
01 StrategySet direction and priorities
02 ExecutionOwners, routines, actions
03 MeasurementIndicators that inform decisions
04 ImprovementRefine the next cycle

Business challenges

When Growth Slows, Look at the Whole Business.

E-commerce performance is shaped by connected decisions. Improving one area while overlooking another can limit the impact of your investment.

  1. Sales are growing, but margins remain under pressure.
  2. Advertising spend is increasing without clear business gains.
  3. Product listings attract traffic but fail to convert.
  4. Stockouts and slow-moving inventory disrupt performance.
  5. Marketplace issues affect visibility and customer experience.
  6. Teams are busy, but priorities and accountability are unclear.

SMAGE helps turn these challenges into a prioritized action plan.

How SMAGE works

One Business. Connected Priorities.

Sales, margins, advertising, catalog, inventory, fulfillment, and team performance influence one another. SMAGE works across those connections instead of treating each one in isolation.

01

Strategic Clarity

Understand your current position, identify your most relevant opportunities, and focus resources on the actions that matter.

02

Execution Discipline

Translate plans into clear responsibilities, practical routines, and coordinated action across your e-commerce operation.

03

Performance Visibility

Track the indicators that support better decisions—not just more reporting.

Services

Expertise Across the E-commerce Operation.

Four service groups, scoped to the decisions your business needs to make now—from strategic direction to the routines that sustain execution.

Group 01

Strategy & Growth

  • Business diagnostics
  • Commercial planning
  • Channel expansion
  • Executive advisory
View services Group 02

Marketing & Conversion

  • Paid media
  • Product content & SEO
  • Conversion optimization
  • Seasonal campaigns
  • Retention
View services Group 03

Marketplaces & Operations

  • Marketplace performance
  • Catalog & offers
  • Pricing & profitability
  • Inventory & fulfillment
  • Account health
View services Group 04

Leadership & Performance Management

  • Analytics & dashboards
  • Targets & forecasting
  • Team accountability
  • Performance governance
View services

Leadership

Experience That Connects Strategy With Operations.

SMAGE was founded by Lucas Achutti Pedri, who brings 15 years of e-commerce experience and a background in Strategic Marketing. Before SMAGE, he founded and led an LED lighting e-commerce operation with more than 300 employees, six physical stores, and three distribution centers—experience that shapes the consulting approach the SMAGE team applies, grounded in how commercial decisions play out in day-to-day operations.

  • 15 yearsin e-commerce
  • Strategic MarketingPUC-RS
  • 300+ employeesin a previous operation he led
  • 6 stores · 3 DCsin that same operation

Figures describe Lucas’s historical entrepreneurial experience. That operation closed in 2023; it is not a SMAGE client result.

Meet Lucas Achutti Pedri

Approach

Clarity First. Action Next. Continuous Improvement.

A five-stage process that moves from understanding the business to sustaining progress—each stage producing decisions your team can act on.

  1. Diagnose

    Understand the business through its data, processes, channels, and constraints.

  2. Prioritize

    Identify the opportunities and bottlenecks most relevant to your goals.

  3. Plan

    Define actions, responsibilities, timelines, and success measures.

  4. Execute

    Support implementation and keep the agreed scope aligned.

  5. Improve

    Review outcomes, capture lessons, and refine the next priorities.

Weekly: Execute. Monthly: Measure. Quarterly: Set Direction.

See the full approach

How We Help

Engagement Scenarios.

Three examples of how SMAGE structures work around common e-commerce challenges. These are illustrative scenarios, not reports of client results.

Illustrative Engagement

Marketplace Performance

Challenge
A retailer needs better coordination between catalog quality, advertising, stock availability, and fulfillment.
Proposed approach
Review the account, identify constraints, prioritize products, and establish a recurring performance routine.
Measurement focus
Conversion rate, advertising efficiency, stock availability, and delivery performance.
Illustrative Engagement

Profitability & Commercial Planning

Challenge
Sales activity is increasing, but the business lacks a clear view of product and channel profitability.
Proposed approach
Review pricing, fees, promotional economics, and assortment priorities.
Measurement focus
Contribution margin, product mix, inventory turnover, and promotional performance.
Illustrative Engagement

Team Performance & Management

Challenge
A growing e-commerce operation needs clearer responsibilities and more consistent execution.
Proposed approach
Define KPIs, assign owners, establish management routines, and track agreed actions.
Measurement focus
Target attainment, action completion, forecast accuracy, and operational indicators.

Experience and engagement scenarios

FAQ

Questions Before the First Conversation.

Ask us directly
Who does SMAGE work with?

Brands, retailers, manufacturers, and online sellers seeking clearer strategy and stronger e-commerce performance.

Can SMAGE support both online stores and marketplaces?

Engagements can address direct-to-consumer stores, marketplace channels, or the relationship between them, depending on the agreed scope.

Can we work with SMAGE if we already have an internal team?

Yes. Consulting can complement an existing team through strategic direction, performance reviews, and support with execution priorities.

How does an engagement begin?

With a conversation about your business, current challenges, and objectives, followed by a proposed scope.

Do you guarantee revenue growth?

No specific financial outcome is guaranteed. The work focuses on informed decisions, disciplined execution, and measurable progress against agreed objectives.

Where Is Your Next Growth Opportunity?

Tell us about your business, your sales channels, and the challenges you want to solve.

Let’s Discuss Your Business